Sales Officer

Job Description

B2B sales

• build good working relationships
• understand the needs of your business customers
• research the market and related products
• present the product or service favourably and in a structured professional way face-to-face.

B2C sales

• listen to customer requirements and present appropriately to make a sale
• maintain and develop relationships with existing customers in person and via telephone calls and emails
• cold call to arrange meetings with potential customers to prospect for new business
• respond to incoming email and phone enquiries
• act as a contact between a company and its existing and potential markets
• negotiate the terms of an agreement and close sales
• gather market and customer information
• challenge any objections with a view to getting the customer to buy
• advise on forthcoming product developments and discuss special promotions
• create detailed proposal documents, often as part of a formal bidding process which is largely dictated by the prospective customer
• check the quantities of goods on display and in stock
• make accurate, rapid cost calculations and providing customers with quotations.