OUR
PROFILE.
In the
Beginning...
Eastern Treads was founded under the visionary guidance of the late Mr. M. E. Meeran, who established the company to serve the transport sector. Guided by his entrepreneurial spirit, his son, Mr. Navas Meeran, identified a crucial gap in the supply of high-quality tread rubber and retreading materials, playing a key role in the company's inception and setting the stage for its long-term growth.
The company was formally incorporated on July 2, 1993, as a private limited company under the name Eastern Precured Treads Limited (CIN: L25119KL1993PLC007213, under the Companies Act, 1956). It was converted into a public limited company on February 17, 1995, and went for a public issue in October 1995, leading to its listing on the Bombay Stock Exchange (BSE) on January 8, 1996 under ISIN: INE500D01015.
Over time, the company built an extensive marketing network, involving dealers and depots, ensuring the availability of its products nationwide. Recognizing Eastern Treads' outstanding performance in manufacturing tyre-retreading materials, the company was honored with the FACT MKK Memorial Award for the year 2002-03. Additionally, the company obtained quality certifications and accreditations, historically including ISO 9001-2008, and currently maintains the ISO 9001:2015 standard. Right from its inception, Eastern Treads has consistently followed a trajectory of significant growth.
Now...
Mr. Navas Meeran, oversees the operations of Eastern Treads Limited currently. The company is technically qualified to participate in bids conducted by various State Road Transport Corporations.
Eastern Treads, in its continuous efforts to gauge consumer demand for tread material, introduced the Diamond Quality Tyre Re-treads. This new product promises enhanced mileage across diverse road conditions. The company holds a positive outlook for this offering, anticipating a competitive advantage in the future. Eastern Treads is strategically advancing towards greater success by intensifying its operational efficiency, ensuring resilience in the face of volatile market conditions.
In recognition of his outstanding entrepreneurial contributions, Mr. Navas Meeran was honored with the prestigious Kamal Patra Award in 1994, bestowed by the Indian Junior Chamber to acknowledge and celebrate exceptional young entrepreneurs.
Into the Future...
A legacy that transcends borders.
The future of re-treaded tyres appears promising, given the escalating prices of new tyres. Contemporary re-treading technology ensures that these tyres possess the strength and durability comparable to new ones but at a more affordable cost. Moreover, improved road conditions now allow for multiple re-treads, adding to the economic viability.
This burgeoning sector presents Eastern Treads with new and exciting growth opportunities. Additionally, as an eco-friendly product, re-treading aligns with the growing global trend of adopting sustainable practices. This is particularly evident as more countries embrace environmentally conscious policies, akin to the 'Go-Green' initiatives pursued by the European Union.
Eastern Treads remains receptive to innovative ideas, aligning itself with evolving market trends and realities.
This adaptability positions the company to emerge as a leading global player in the industry.
1993
Year Incorporated
ISO
9001:2015 Certified
2002
FACT MKK Memorial Award
TRIB Member Bureau